Mobility As A Service
Overview
Overview
The Mobility As A Service (MAAS) project is one of six forward-thinking projects that
make up the Contra Costa Transportation Authority’s (CCTA) INNOVATE 680 program.
This program seeks to implement a carefully curated suite of projects that, when
operating together, will address corridorwide congestion, travel delays, and
long-standing operational challenges along Interstate 680 (I-680).The MAAS project is a unique combination of public and private transportation services that will provide
personalized
mobility options based on traveler needs. At the core of the MAAS project is a Mobility On Demand (MOD) application
or app currently under development, that will provide real-time, mutlimodal trip planning options based on origin
and
destination data. This app will serve up a variety of travel options based on a user’s desire for the fastest,
greenest, or
most cost-effective trip. The app will also include a uniform payment system and incentives based on time of day and
mode in an effort to reward select travel behaviors.Priorities
SEAMLESS TRAVEL
Offering an app with real-time travel information will take the guess-work out of planning a trip from start to finish.EFFICIENT TRIPS
On-demand data about congestion, mode availability, and pricing will allow users to choose the trip that is the most time-efficient or cost-efficient.REWARDS FOR GREEN TRAVEL
Providing incentives for using greener modes of travel may decrease vehicle miles traveled (VMT) and improve air quality for all.
User Experience
Below is an illustrated flow diagram showing a
complete user experience scenario, starting with a
traveler who checks the MOD app at the start of the
journey to make the best commute choices.
Commuter opens
MOD phone app, chooses to
travel by bike, then bus, then BART.
At Shared
Mobility Hub, bike is stored safely and
commuter boards bus.
Timed lights
on city streets provide smooth ride to
on-ramp.
Congestion on
I-680 prompts bus to use Part-Time
Transit Lane located on shoulder, bypassing traffic.
Bus makes timely
arrival at BART station, allowing
commuter to board train for final stretch of ride.
Commuter arrives
with short walk to office and
receives app notification of charge for their ride.
Goals
 | Encourage use of greener modes of travel through instant incentives for qualifying trips |
 | Reduce VMT and improve air quality |
 | Increase accessibility to all modes, including shared and active transportation |
 | Optimize trip planning ability for more reliable travel |
Key Milestones
Partners
PUBLIC
- Bay Area Rapid Transit (BART)
- Central Contra Costa Transit Authority
- Transportation Authority of Marin (TAM)
PRIVATE
- American Automobile Association (AAA), Northern CA, Nevada and Utah
- Advanced Mobility Group (AMG)
- Telegra, Inc.
ACADEMIC
- University of California, Berkeley
- Transportation Sustainability Research Center
Construction
Our Innovate 680 endeavor is just getting underway. Stay tuned for additional information about this project soon.
Stay Informed
Our Innovate 680 endeavor is just getting underway. Stay tuned for additional information about this project soon.
Quicklinks
Our Innovate 680 endeavor is just getting underway. Stay tuned for additional information about this project soon.