Travel Demand Model

Travel Demand Model Both the Measure C Growth Management Program and the State congestion management legislation require the Authority to develop and maintain a Countywide computerized travel demand forecasting model. The Countywide Model uses information on current and future population and employment, transit ridership, expected roadway improvements, and observed travel behavior to forecast traffic on

Measure C

Measure C Measure C, Contra Costa County’s transportation sales tax measure, passed in 1988. It provided for a half-cent on the dollar sales tax for twenty years (through March 2009), to pay for an ambitious list of transportation projects and programs included in a voter-approved Expenditure Plan (attached). The measure was estimated to generate $1